Tracking is a page away.
The home page has no tracking field. "Track & Trace" is a button under the banner, and it opens another page.
J&T Express: tracking first.
A concept redesign of J&T Express Philippines' home page, built around one action: finding your parcel. Not a paid project, and not affiliated with J&T Express.
Concept redesign · Delivery · Philippines · Design and build
Visit the live site (opens in a new tab)
The business
J&T Express has delivered parcels in the Philippines since 2019, with free door-to-door pickup, cash on delivery and service every day of the year. Its parent group is Southeast Asia's #1 courier by parcel volume, six years running.
The goal I set: anyone with a tracking number finds their parcel in one step, and small online sellers see why to ship with J&T. The current home page doesn't make either easy.
Their home page has a lot to carry. Here's what I'd change.
Sellers have to dig.
Free pickup appears once, inside a long paragraph. COD gets one of 7 rotating banners and a blog title. Neither is listed under Our Services.
The best proof is missing.
The page never says J&T is Southeast Asia's #1 courier. It ends on partner logos and award badges instead.
Each change answers one of the notes above.
Tracking on the first screen.
Before, you clicked through to another page. Now the field comes first: "Where's my parcel?", paste the number, press Track. The site's top searches are tracking terms (Ahrefs estimate). It's a concept, so tracking isn't live yet.
Free pickup and COD, up front.
Before, sellers had to hunt for them. Now a link on the first screen leads to a section with 3 steps and one button: Book a free pickup.
Proof with a source.
Before, the #1 rank wasn't on the page. Now it leads its own section with the 34.4% share, linked to J&T's FY2025 results, with the awards and partner logos under it. A 3D truck I rendered in Blender carries one parcel's trip down the page. The name, logo and red stay.
What I'd measure
It's a concept, so there are no results yet. If it went live, I'd track these 3 things.
- Pickups booked from the home page
- Tracking visitors who book a pickup
- "Where's my parcel?" calls a month